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Elizabeth Sansom and Christine NewtonAshgate Looseleaf4841999A comprehensive and well-structured col..
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Ash Quarry ProductionsAshgateDVD02007Avoid the classic mistakes and learn the essential skills to he..
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Neil RackhamAshgateHardback1961988Most books on selling strategy are based on a series of steps whic..
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?jvind LarsenAshgateHardback1402000A comprehensive study of the diffusion and effective use of ICT i..
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Ash Quarry ProductionsAshgateDVD02007This programme shows how to overcome six typical challenges fac..
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Martin OsborneAcademic PressPaperback23233025"Osbourne and Rubenstein's authoritative book repr..
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Sylvia CodlingAshgatePaperback1921998Benchmarking is designed for the reader who wants to know what ..
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T. CalkinsPulgrave-MacmillanPaperback18439753Breakthrough Marketing Plans shows how to create simple..
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T. CalkinsPulgrave-MacmillanHardback18439753Breakthrough Marketing Plans shows how to create simpler..
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FRIEDMAN AND FUREYButterHeinem HSHardback22836281'The Channel Advantage' deals with one to..
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HART STAPLETONButterHeinem HSPaperback33635217The CIM Marketing Dictionary the 5th edition of the be..
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Sarah CookGower Looseleaf2422002Thirty questionnaires and inventories covering different aspects asp..
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RoutledgePaperback20839052Coving the ?hot topic? of the consumption experience in an accessible mann..
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RoutledgeHardback20839052Coving the ?hot topic? of the consumption experience in an accessible manne..
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Adam Lindgreen and Martin HingleyGowerHardback230Many performance management approaches and 'scoreca..
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EGANButterHeinem HSPaperback22434973Creating Organizational Advantage presents a critical appraisal ..
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I. Fillis, R. RentschlerPulgrave-MacmillanHardback17638657Creative Marketing has been written in res..
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Mark Tadajewski (Editor), Douglas Brownlie (Editor)John WileyPaperback41639508Focusing on a new and ..
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Stephan A. ButscherGowerHardback2242002For any company large or small the most effective protectio..
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Graham Roberts-PhelpsAshgateHardback1842000An eclectic collection of simple games exercises and act..
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Yukio Ohsawa, Katsutoshi Yada-Editor(s)Chapman and HallHardback33639814Data Mining for Design and Ma..
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THOMAS AND HOUSDENButterHeinem HSPaperback36037288Direct Marketing in Practice is a practical manual..
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Peter DruckerButterHeinem HSHardback20035431"Drucker on Asia is written in two parts (Times of Chall..
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J. GroucuttPulgrave-MacmillanPaperback43238626This introductory text examines marketing within the c..
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John WilmshurstButterHeinem STPaperback38436404The Fundamentals of Advertising is widely recognized ..
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Richard DolphinButterHeinem HSHardback24036069The Fundamentals of Corporate Communications gives pro..
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Gloria MossGowerHardback200Sustaining a competitive advantage in a global market now involves micro-..
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Peter MurleyAshgateHardback6481997This new Gower Handbook covers an area of management that is now r..
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Michael J. ThomasAshgateHardback6721995This edition of a well-established Gower Handbook has had num..
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Kolt/LaurieAcademic PressPaperback25836404Twenty years ago, a therapist could hang up a shingle, mak..
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Nigel Hill John Brierley and Rob MacDougallGowerPaperback1602003The fast-paced nature of the desig..
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DOYLE AND BRIDGEWATEButterHeinem HSPaperback22436100Innovation in Marketing is a unique collection o..
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BirdAcademic PressHardback25633756Within development economics, there has always been a tendency to ..
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Stanley PaliwodaButterHeinem HSPaperback54436039The third edition of an established text, this book ..
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K. Backhaus, J. B?schken, M. VoethPulgrave-MacmillanPaperback48038261International Marketing is an a..
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O. OmarPulgrave-MacmillanPaperback54439783International Marketing provides a comprehensive and relev..
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PALIWODAButterw HeinemPaperback037591The third edition has been brought fully up-to-date. With its c..
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MCDONALD AND ROGERSButterHeinem HSPaperback22435916Key account management is a natural development o..
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Michael Z. Brooke and John M. SkilbeckAshgateHardback4521994This book is designed to take the reader..
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Neil RackhamAshgateA4 Hardback1801987Making Major Sales provides a set of simple and practical techn..
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D. Walters, M. HallidayPulgrave-MacmillanPaperback43238292This text explores in great depth marketin..
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C.P. RaoAshgateHardback2882006Trucking in the Age of Information provides a comprehensive overview o..
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Y. Wang, R. Li-HuaPulgrave-MacmillanHardback28039052Today's China presents a unique setting for..
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Richard M.S. WilsonAshgateHardback5642001The International Library of Management is a comprehensive ..
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ENNEW ET ALButterHeinem HSPaperback38434973Within a practical business context of the changing, comp..
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Colin V. SowterAshgateHardback2622000Enables professionals in High Technology Services to understand..
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John Nicholls and Malcolm SargentAshgateHardback1921996The book has three introductory chapters whic..
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M. MarinovPulgrave-MacmillanHardback17638504The radical changes in Central and Eastern Europe (CEE) ..
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M. MarinovPulgrave-MacmillanHardback22439022The book offers an exciting overview of the marketing op..
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M. MarinovPulgrave-MacmillanHardback20838626Marketing in the Emerging Markets of Latin America provi..
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