Administration and Marketing

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Marketing Management

P. Dubois, A. Jolibert, H. M?hlbacherPulgrave-MacmillanPaperback48838991Marketing Management offers ..

€52.00 Ex Tax: €52.00

Marketing Metaphors and Metamorphosis

P. KitchenPulgrave-MacmillanHardback24839661Metaphors are widely used within marketing literature, y..

€82.00 Ex Tax: €82.00

Marketing Mind Prints

P. KitchenPulgrave-MacmillanHardback16838108By 'marketing mind prints', this book is not a..

€90.00 Ex Tax: €90.00

Marketing Planning for Services

MCDONALD AND PAYNEButterHeinem HSPaperback38435217"Marketing Planning for Services is the answer to ..

€51.00 Ex Tax: €51.00

Marketing Planning for the Pharmaceutical Industry

John Lidstone Janice MacLennanAshgate Hardback1681999Marketing in the pharmaceutical and healthcare..

€123.75 Ex Tax: €123.75

Marketing Professional Services

Michael RoeButterHeinem HSPaperback22436008Marketing Professional Services is a uniquely focused, in..

€34.00 Ex Tax: €34.00

Marketing Research Essentials with SPSS, 6th Edition

Carl McDaniel, Jr., Roger GatesJohn WileyPaperback54439295?Real-World Orientation. Throughout the te..

€101.40 Ex Tax: €101.40

MARKETING STRATEGIES FOR SERVICES

M.M. KosteckiElsevierHardback26434335What are the trends affecting the marketing of services? How is..

€77.00 Ex Tax: €77.00

Marketing Strategy

FIFIELDButterHeinem HSPaperback35235977Marketing Strategy strips away the confusion and jargon that ..

€43.00 Ex Tax: €43.00

Marketing Training Services

Ian LintonAshgateHardback2201997Ian Linton?s book shows how to use modern marketing and communicatio..

€31.25 Ex Tax: €31.25

MARKETING:ONE SEMESTER INTRO

LANCASTER ET ALButterHeinem HSPaperback44837165Are you about to undertake a one semester or short co..

€34.00 Ex Tax: €34.00

Media Relations Measurement

Ralf Leinemann and Elena BaikaltsevaGowerHardback1342004Developing and Managing a Successful Payment..

€49.94 Ex Tax: €49.94

Organizational Stress

J. Cranwell-Ward, A. AbbeyPulgrave-MacmillanHardback28838504This book provides a sound understanding..

€45.00 Ex Tax: €45.00

Outbound Telephone Selling

Pat CochraneAshgateHardback1861999This book will enable you to set up an outbound telephone selling ..

€86.25 Ex Tax: €86.25

Practical Information Policies

Elizabeth OrnaAshgateHardback3761999Practical Information Policies offers readers a straightforward ..

€81.25 Ex Tax: €81.25

Practice of Public Relations

BLACKButterHeinem HSPaperback18634790Public relations is an essential element in effective and succe..

€44.00 Ex Tax: €44.00

Product Development and the Environment

Paul BurallAshgateHardback2321996Burall?s new book is a practical guide for managers and designers s..

€75.00 Ex Tax: €75.00

Qualitative Market Research

Wendy Gordon and Roy LangmaidAshgateHardback2881988This book brings together a detailed overview of ..

€75.00 Ex Tax: €75.00

Regoverning Markets

Bill Vorley Andrew Fearne and Derek RayGowerHardback2482007Drawing heavily on research into the ex..

€68.75 Ex Tax: €68.75

Requisite Organization

Elliott JaquesAshgateHardback2901997Jaques has written a practical high-level how-to book that app..

€71.88 Ex Tax: €71.88

Rethinking Marketing

Ash Quarry Productions Pty LtdAshgateDVD02005This film features one of the UK?s most successful adve..

€123.75 Ex Tax: €123.75

Reverse Psychology Marketing

I. Sinha, T. FoschtPulgrave-MacmillanHardback21639022Supplementing ideas and insights with numerous ..

€33.00 Ex Tax: €33.00

Sales Genius

Tony Buzan and Richard IsraelAshgatePaperback2622000With the help of this book anyone can become a ..

€12.50 Ex Tax: €12.50

Sales Law and Product Liability

Michael WhincupAshgateHardback2561999Sales managers and directors purchasing officers producers an..

€75.00 Ex Tax: €75.00

Sales Leadership: Two Volume Set

David HillierAshgate Hardback01994Two-volume set of the titles which are available individually as L..

€112.50 Ex Tax: €112.50

Sales Management

NOONANButterHeinem HSHardback40035796Sales Management is a complete and practical handbook for all i..

€52.00 Ex Tax: €52.00

Sales Therapy: Effective Selling for the Small Business Owner

Grant LeboffJohn Wiley & SonsPaperback20639356If you work in a small business, you have to know how ..

€19.50 Ex Tax: €19.50

Sales Training

Frank SalisburyAshgateHardback2561998Frank Salisbury advocates that selling should be seen as a phys..

€75.00 Ex Tax: €75.00

Sales Training Games

Graham Roberts-PhelpsAshgateHardback2562000An eclectic collection of simple games exercises and act..

€25.00 Ex Tax: €25.00

SILICON VALLEY NORTH

SHAVININAElsevierHardback36038231The Silicon phenomenon was, is, and will be an extremely important ..

€93.00 Ex Tax: €93.00

SPIN?-Selling

Neil RackhamAshgatePaperback2721995Neil Rackham and his team studied more than 35 000 sales calls ma..

€24.99 Ex Tax: €24.99

Strategic Marketing Planning

GILLIGAN AND WILSONButterHeinem HSPaperback64037773Strategic Marketing Planning concentrates on the ..

€42.00 Ex Tax: €42.00

Structured Workshops for Improving Manufacturing Effectiveness

Victor GilgeousAshgate Looseleaf3241995A collection of structured workshops for exploring and learni..

€162.50 Ex Tax: €162.50

Successfully Marketing Clinical Trial Results

G?nter UmbachGower Hardback2202006Mike Woodcock and Dave Francis are two of the most influential wri..

€123.75 Ex Tax: €123.75

Tales from the Marketplace

PIERCYButterHeinem HSPaperback36136312"'Tales from the Marketplace: Stories of Revolution, Rein..

€44.00 Ex Tax: €44.00

The Management of Major Sales

Neil Rackham and Richard RuffAshgate Hardback1801991The Management of Major Sales like its companio..

€81.25 Ex Tax: €81.25

The Nature of Marketing

C. BrymerPulgrave-MacmillanHardback22439753The Nature of Marketing describes the power of social and..

€37.00 Ex Tax: €37.00

The New Integrated Direct Marketing

Mike BerryAshgateHardback2561998This book evaluates the strengths and weaknesses of key disciplines:..

€59.38 Ex Tax: €59.38

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman ScottJohn WileyHardback30439234The Internet has profoundly changed the way people comm..

€20.00 Ex Tax: €20.00

The Principles of Islamic Marketing

Baker Ahmad AlserhanGowerHardback280This book aims to introduce Service Design as a discipline prov..

€56.25 Ex Tax: €56.25

The Psychology of Marketing

Gerhard Raab Riad Ajami and G. Jason GoddardAshgateHardback300The Psychology of Marketing is a com..

€87.50 Ex Tax: €87.50

TPM - A Route to World Class Performance

WILLMOTT AND MCCARTHNewnesHardback26436831"Total productive maintenance (TPM), a Japanese management..

€81.00 Ex Tax: €81.00

Understanding Customers

Chris RiceButterHeinem HSPaperback41435462This fully updated second edition of Understanding Custome..

€42.00 Ex Tax: €42.00