M. Fioroni, G. Titterton
Pulgrave-Macmillan
Hardback
240
39783
We have witnessed a revolution in the way consumers relate to a product increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Pulgrave-Macmillan
Hardback
240
39783
We have witnessed a revolution in the way consumers relate to a product increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.