Alan M. Rugman,Simon Collinson
Financial Times/ Prentice Hall
Paperback
752
40148
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies ? the EU, the US and Japan ? as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Financial Times/ Prentice Hall
Paperback
752
40148
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies ? the EU, the US and Japan ? as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.