Andy Beal, Judy Strauss
John Wiley
Paperback
378
39479
Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions. Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.
John Wiley
Paperback
378
39479
Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions. Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.