Dan Biddle
Gower
Hardback
220
2006
Donnie MacNicol's Project Branding explores the culture of a project across an organization's hierarchy and shows you how to use some of the best-established techniques of marketing and branding to raise the profile of projects within your organization and increase their chances of success.
Gower
Hardback
220
2006
Donnie MacNicol's Project Branding explores the culture of a project across an organization's hierarchy and shows you how to use some of the best-established techniques of marketing and branding to raise the profile of projects within your organization and increase their chances of success.