Ruth Murray-Webster and David Hillson
Gower
Hardback
190
2008
In this wide-ranging book the author explores design visual aesthetics language and communication by drawing on an exhaustive range of primary sources of research from psychology design branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences.Gender Design and Marketing offers researchers designers brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.
Gower
Hardback
190
2008
In this wide-ranging book the author explores design visual aesthetics language and communication by drawing on an exhaustive range of primary sources of research from psychology design branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences.Gender Design and Marketing offers researchers designers brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.