Melody Morgan-Busher
Gower
Hardback
250
The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define challenge and open up new markets / products and services resulting from a diverse racial ethnic and cultural landscape.
Gower
Hardback
250
The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define challenge and open up new markets / products and services resulting from a diverse racial ethnic and cultural landscape.