John Gattorna
Gower
Hardback
350
Pricie Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. The reader is given an overview of basic pricing techniques and is introduced to strategic pricing issues such as: strategic market segmentation product bundling multi-channel pricing and non linear pricing.
Gower
Hardback
350
Pricie Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. The reader is given an overview of basic pricing techniques and is introduced to strategic pricing issues such as: strategic market segmentation product bundling multi-channel pricing and non linear pricing.