Christina Spurgeon
Routledge
Paperback
144
39387
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ?mass? media to ?my? media, examples are taken from across the globe.
Routledge
Paperback
144
39387
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ?mass? media to ?my? media, examples are taken from across the globe.