Nicholas Russell
Cambridge University Press
Paperback
348
40087
In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists? communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science?s place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today?s complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication. ? Avoids specialist jargon where possible, so the book can be understood by non-specialists ? Chapters are self-contained, so a particular interest can be addressed by reading a relatively brief chapter ? Each chapter begins with a lively scenario designed to draw readers in by offering stimulating introductions to each topic.
Cambridge University Press
Paperback
348
40087
In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists? communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science?s place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today?s complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication. ? Avoids specialist jargon where possible, so the book can be understood by non-specialists ? Chapters are self-contained, so a particular interest can be addressed by reading a relatively brief chapter ? Each chapter begins with a lively scenario designed to draw readers in by offering stimulating introductions to each topic.