Market-Led Strategic Change  Transforming the Process of Going to Market  4th Ed
Piercy
Butterworth-Heinemann
Paperback
576
39717
The fourth edition of Market-Led Strategic Change builds on the massive success of the previous three editions popular with practitioners students and lecturers alike presenting an innovative approach to solving an old problem: making marketing happen!

Market-Led Strategic Change Transforming the Process of Going to Market 4th Ed

  • Publisher: Butterworth-Heinemann
  • ISBN: 9781856175043
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €43.95
  • Ex Tax: €43.95