Piercy
Butterworth-Heinemann
Paperback
576
39717
The fourth edition of Market-Led Strategic Change builds on the massive success of the previous three editions popular with practitioners students and lecturers alike presenting an innovative approach to solving an old problem: making marketing happen!
Butterworth-Heinemann
Paperback
576
39717
The fourth edition of Market-Led Strategic Change builds on the massive success of the previous three editions popular with practitioners students and lecturers alike presenting an innovative approach to solving an old problem: making marketing happen!