N. Hollis
Pulgrave-Macmillan
Hardback
272
39753
In this practical overview of brand strength in the modern business world, ,Nigel Hollis presents a simple formula for determining brand strength and outlines five steps ,of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also ,analyses the future of brand-building.

The Global Brand

  • Publisher: Pulgrave-Macmillan
  • ISBN: 9780230606227
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