N. Hollis
Pulgrave-Macmillan
Hardback
272
39753
In this practical overview of brand strength in the modern business world, ,Nigel Hollis presents a simple formula for determining brand strength and outlines five steps ,of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also ,analyses the future of brand-building.
Pulgrave-Macmillan
Hardback
272
39753
In this practical overview of brand strength in the modern business world, ,Nigel Hollis presents a simple formula for determining brand strength and outlines five steps ,of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also ,analyses the future of brand-building.