Chris J. O?Donnell
Ashgate
Hardback
160
1993
This book develops new methods of measuring competitiveness and applies these to eighteen case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology and are able to distinguish whether products are competitive by virtue of their price or quality (or both).
Ashgate
Hardback
160
1993
This book develops new methods of measuring competitiveness and applies these to eighteen case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology and are able to distinguish whether products are competitive by virtue of their price or quality (or both).