Customer Loyalty Programmes and Clubs
Stephan A. Butscher
Gower
Hardback
224
2002
For any company large or small the most effective protection against competition is long-term customer loyalty. And as Stephan Butscher's step-by-step guide explains the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.This new edition has been fully updated to take account of the changes that have taken place since the first edition came out in 1998. Importantly it will include new chapters on pricing for loyalty and Internet loyalty as well as new case studies to reflect current practice.

Customer Loyalty Programmes and Clubs

  • Publisher: Gower
  • ISBN: 9780566084515
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €75.00
  • Ex Tax: €75.00