Andre Gabor
Ashgate
Hardback
394
1988
Pricing is increasingly coming to be seen as one of the most important elements in marketing strategy. Andre Gabor's classic book explains what the options are and how to apply them. Its central theme is that price as a marketing tool cannot be fully effective unless it is customer-oriented. The treatment is practical throughout and there are no complicated mathematics. The result is a book that will continue to be of immense value to all executives concerned with pricing decisions.
Ashgate
Hardback
394
1988
Pricing is increasingly coming to be seen as one of the most important elements in marketing strategy. Andre Gabor's classic book explains what the options are and how to apply them. Its central theme is that price as a marketing tool cannot be fully effective unless it is customer-oriented. The treatment is practical throughout and there are no complicated mathematics. The result is a book that will continue to be of immense value to all executives concerned with pricing decisions.