Teresa Williams and Adrian Green
Ashgate
Hardback
224
1997
This book explains the main ideas governing finance strategy and marketing. By relating concepts like business planning cash flow breakeven analysis pay back SWOT analysis and the marketing mix to the training process it removes some of the mystery that surrounds them.
Ashgate
Hardback
224
1997
This book explains the main ideas governing finance strategy and marketing. By relating concepts like business planning cash flow breakeven analysis pay back SWOT analysis and the marketing mix to the training process it removes some of the mystery that surrounds them.