Mark Goyder
Ashgate
Paperback
202
1998
Living Tomorrow?s Company is written for all those who care about the success of business - be they entrepreneurs managers investors policymakers educators or citizens. It describes an inclusive approach which defines success in relation to all the stakeholders involved with a company including the local community employees investors suppliers customers and society generally. The book offers action agendas for managers educators and investors. Its compelling logic and direct style makes it a stimulating and entertaining answer to the questions ?What is a company for?? and ?What will a business need to do differently if it is to succeed today and tomorrow??
Ashgate
Paperback
202
1998
Living Tomorrow?s Company is written for all those who care about the success of business - be they entrepreneurs managers investors policymakers educators or citizens. It describes an inclusive approach which defines success in relation to all the stakeholders involved with a company including the local community employees investors suppliers customers and society generally. The book offers action agendas for managers educators and investors. Its compelling logic and direct style makes it a stimulating and entertaining answer to the questions ?What is a company for?? and ?What will a business need to do differently if it is to succeed today and tomorrow??