Andrew Holmes
Gower
Hardback
200
Organizations of all kinds are enthusiastically pursuing the marketing and other commercial opportunities offered by the growth of the phenomenon of virtual worlds. As with many other aspects of the world wide web this new medium is unregulated and offers as many opportunities for companies to damage reputation or run into a whole host of problems relating to intellectual property trade marks and copyrights as well as the rights of the individuals participating within the virtual environment. Andrew Sparrow has followed up his earlier books on music television and film distribution and the internet to provide any company contemplating a virtual world presence with a practical guide to the law as it applies to this medium: Developers and designers of virtual world environments software companies media companies. As such The Law of Virtual Worlds is an essential reference for advertising and media agencies television broadcast producers academic institutions including University Law Knowledge and Information departments.
Gower
Hardback
200
Organizations of all kinds are enthusiastically pursuing the marketing and other commercial opportunities offered by the growth of the phenomenon of virtual worlds. As with many other aspects of the world wide web this new medium is unregulated and offers as many opportunities for companies to damage reputation or run into a whole host of problems relating to intellectual property trade marks and copyrights as well as the rights of the individuals participating within the virtual environment. Andrew Sparrow has followed up his earlier books on music television and film distribution and the internet to provide any company contemplating a virtual world presence with a practical guide to the law as it applies to this medium: Developers and designers of virtual world environments software companies media companies. As such The Law of Virtual Worlds is an essential reference for advertising and media agencies television broadcast producers academic institutions including University Law Knowledge and Information departments.