Andrew Greasley
Ashgate
Hardback
236
2003
This book provides an innovative fresh approach to entrepreneurship. It puts forward a flexible expansive conceptualization of the continuum of entrepreneurial behaviour and integrates context culture social networks and entrepreneurship as an embedded activity. Motivated by a desire to bridge traditional academic boundaries the editors craft a heterodox perspective which interweaves strands from feminist and new institutional economics sociology management finance marketing and social policy.