Graham Rhind
Ashgate
Hardback
640
1999
Global Sourcebook of Address Data Management provides for each country such information as address and postcode formats postbox names salutations personal name patterns information about languages diacritical marks job titles casing rules street types and much more. It will make the management and development of any marketing database more efficient less expensive and will result in fewer errors and most importantly will present the best first impression of the company to its potential customers.