Desmond M. Blair and David M.W.N. Hitchens
Ashgate
Hardback
346
1998
This text examines corporate social responsibility in Britain and Italy. In recent years there has been growing interest in businesses rendering themselves more socially active and becoming more involved in addressing social problems. A number of British companies have been adopting many of the community practices that have characterised corporate life in America since the early 1960?s. Corporate responsibility is defined as business engagement in the wider community in order to contribute towards the general well-being of society. This study employs a hybrid methodology using a variety of sources including historical texts secondary studies and detailed case studies of corporate social programmes (Shell BT Unilever and BAT Industries in Britain and Fiat Olivetti ENI IRI and Dioguardi in Italy). The study aims to provide a qualitative explanation of why companies go beyond their commercial remit to become engaged in communitarian and philanthropic action. A socially and politically informed analysis is furnished and placed in its historical and political context taking into consideration economic forces.
Ashgate
Hardback
346
1998
This text examines corporate social responsibility in Britain and Italy. In recent years there has been growing interest in businesses rendering themselves more socially active and becoming more involved in addressing social problems. A number of British companies have been adopting many of the community practices that have characterised corporate life in America since the early 1960?s. Corporate responsibility is defined as business engagement in the wider community in order to contribute towards the general well-being of society. This study employs a hybrid methodology using a variety of sources including historical texts secondary studies and detailed case studies of corporate social programmes (Shell BT Unilever and BAT Industries in Britain and Fiat Olivetti ENI IRI and Dioguardi in Italy). The study aims to provide a qualitative explanation of why companies go beyond their commercial remit to become engaged in communitarian and philanthropic action. A socially and politically informed analysis is furnished and placed in its historical and political context taking into consideration economic forces.