J. Legge, K. Hindle
Pulgrave-Macmillan
Paperback
432
38108
Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely:
?· Emphasizes ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders
?· Incorporates a technological awareness reflected in numerous computer and hi-tech industry examples and the discussion of rapid change in the diffusion of technology
?· Links entrepreneurship theory with economics
?· Provides a detailed methodology for analyzing opportunities and identifying likely success and failure rates
?· Considers the future of entrepreneurship and its application under particular social and economic conditions
Online lecturer support includes:
?· Comprehensive teaching guide
?· Powerpoint slide presentations for a 12 lecture course
?· Testbank including over 100 short answer questions (with answers)
View at: www.palgrave.com/business/legge/entrepreneurship for more information
Pulgrave-Macmillan
Paperback
432
38108
Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely:
?· Emphasizes ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders
?· Incorporates a technological awareness reflected in numerous computer and hi-tech industry examples and the discussion of rapid change in the diffusion of technology
?· Links entrepreneurship theory with economics
?· Provides a detailed methodology for analyzing opportunities and identifying likely success and failure rates
?· Considers the future of entrepreneurship and its application under particular social and economic conditions
Online lecturer support includes:
?· Comprehensive teaching guide
?· Powerpoint slide presentations for a 12 lecture course
?· Testbank including over 100 short answer questions (with answers)
View at: www.palgrave.com/business/legge/entrepreneurship for more information