T. Kono, L. Lynn
Pulgrave-Macmillan
Hardback
280
39083
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Pulgrave-Macmillan
Hardback
280
39083
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.