R. Brennan, P. Baines, P. Garneau, L. Vos
Pulgrave-Macmillan
Paperback
488
39356
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.

Contemporary Strategic Marketing 2e

  • Publisher: Pulgrave-Macmillan
  • ISBN: 9780230507203
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
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