Clive Rassam
Ashgate
Hardback
200
1995
Rassam shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes. For anyone involved in the development of competitive advantage in their product range this book is an essential guide.
Ashgate
Hardback
200
1995
Rassam shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes. For anyone involved in the development of competitive advantage in their product range this book is an essential guide.