John van Maurik
Ashgate
Paperback
168
1995
This book puts strategic thinking within the reach of all managers showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth jargon-free and full of useful examples and tips. John van Maurik clearly presents the key skills needed helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics - and will challenge you not only to think strategically but also to apply that thinking with confidence.
Ashgate
Paperback
168
1995
This book puts strategic thinking within the reach of all managers showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth jargon-free and full of useful examples and tips. John van Maurik clearly presents the key skills needed helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics - and will challenge you not only to think strategically but also to apply that thinking with confidence.