Jennifer Rowley and Richard Hartley
Ashgate
Paperback
392
2008
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization digitization connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management library and information studies business information marketing e-commerce and communication studies.