Laura Ugolini
Ashgate
Hardback
306
2007
This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly-selling as well as buying clothes-thus shedding new light on men's lives and identities in this period.