The Development of Marketing Management
The Development of Marketing Management
Kazuo Usui
Ashgate
Hardback
178
2008
This book explores the development of US marketing management thought in the early part of the 20th century focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

The Development of Marketing Management

  • Publisher: Ashgate
  • ISBN: 9780754606062
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €68.75
  • Ex Tax: €68.75
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