Patrick Vermeulen
Routledge
Hardback
192
39142
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.
Routledge
Hardback
192
39142
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.