Anming Zhang, George W.L. Hui, Lawrence C. Leung, Waiman Cheung and Yer Van Hui
Ashgate
Hardback
206
2004
Competition versus Predation in Aviation Markets brings together contributions from around the world, from airlines, government agencies, leading academics and consultants, to provide a wealth of perspectives on a business practice crucial to airline survival. It considers what exactly is meant by 'predation' within the aviation context, and then explores the strategies Low Cost Carriers adopt in order to gain market share, as well as the strategies of the established airlines in response to competition from new entrants to the market.
Ashgate
Hardback
206
2004
Competition versus Predation in Aviation Markets brings together contributions from around the world, from airlines, government agencies, leading academics and consultants, to provide a wealth of perspectives on a business practice crucial to airline survival. It considers what exactly is meant by 'predation' within the aviation context, and then explores the strategies Low Cost Carriers adopt in order to gain market share, as well as the strategies of the established airlines in response to competition from new entrants to the market.