Creating Images and the Psychology of Marketing Communication
Creating Images and the Psychology of Marketing Communication

Psychology Press
Hardback
440
38718
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Creating Images and the Psychology of Marketing Communication

  • Publisher: Psychology Press
  • ISBN: 9780805852165
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €59.00
  • Ex Tax: €59.00
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