Helen Katz
Routledge
Hardback
208
38869
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl

The Media Handbook

  • Publisher: Routledge
  • ISBN: 9780805857177
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €59.00
  • Ex Tax: €59.00
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