John Gaffney and Lorna Milne
Ashgate
Paperback
318
1997
An examination of the current state of regulation of television advertising in the UK. Gantzias explores this issue in both European and global contexts and in the light of its historical background and new developments in digital technology. A number of general theories of regulation are also analyzed, as well as developments in regulation policy and some of the events and processes in the practical activity of regulation.