Critical Marketing: Issues in Contemporary Marketing
Mark Tadajewski (Editor), Douglas Brownlie (Editor)
John Wiley
Paperback
416
39508
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

Critical Marketing: Issues in Contemporary Marketing

  • Publisher: John Wiley
  • ISBN: 9780470511985
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
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