Y. Wang, R. Li-Hua
Pulgrave-Macmillan
Hardback
280
39052
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Marketing Competences and Strategic Flexibility in China

  • Publisher: Pulgrave-Macmillan
  • ISBN: 9780230013506
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €87.00
  • Ex Tax: €87.00