Gerhard Raab Riad Ajami and G. Jason Goddard
Ashgate
Hardback
300
The Psychology of Marketing is a comprehensive guide to both the theory and application of psychology to marketing. This book comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers on influencing and on the effective marketing of organizations themselves as well as of products and services.
Ashgate
Hardback
300
The Psychology of Marketing is a comprehensive guide to both the theory and application of psychology to marketing. This book comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers on influencing and on the effective marketing of organizations themselves as well as of products and services.