John Lidstone Janice MacLennan
Ashgate
Hardback
168
1999
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills the intricacies of it mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition this bestselling book has become the standard text for all product managers marketing managers and directors working in this demanding industry.
Ashgate
Hardback
168
1999
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills the intricacies of it mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition this bestselling book has become the standard text for all product managers marketing managers and directors working in this demanding industry.