Ralf Leinemann and Elena Baikaltseva
Gower
Hardback
134
2004
Developing and Managing a Successful Payment Cards Business offers information analysis observations perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy product development customer acquisition and retention strategies and product marketing techniques.
Gower
Hardback
134
2004
Developing and Managing a Successful Payment Cards Business offers information analysis observations perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy product development customer acquisition and retention strategies and product marketing techniques.