Adam Lindgreen and Martin Hingley

Many performance management approaches and 'scorecards' remain operational rather providing usable information or addressing communicating and driving the strategy. This book explains how to redress the balance so directors and managers can ensure they get their organization focused on results.

Controversies in Food and Agricultural Marketing

  • Publisher: Gower
  • ISBN: 9780566088124
  • Availability: In Stock
  • €68.75
  • Ex Tax: €68.75