John Nicholls and Malcolm Sargent
Ashgate
Hardback
192
1996
The book has three introductory chapters which describe the fast changing environment for the firms and highlight the issues. After the cases three chapters examine the problems the firms faced and how they were overcome what help they received and their response is to the Single Market lessons are then drawn for firms and for policy makers. The practical suggestions include comment on export marketing strategy including product price promotion and export marketing channels.

Marketing in Europe

  • Publisher: Ashgate
  • ISBN: 9781859721414
  • Availability: Η διαθεσιμότητα των βιβλίων εξαρτάται από τον εκάστοτε εκδότη.
  • €75.00
  • Ex Tax: €75.00